Salt Lake metro independent brokerage serving individual, family, and employer group health plans plus Medicare guidance — side-by-side Utah marketplace and Advantage comparisons for tech-corridor and young-family households.
Salt Lake metro independent brokerage serving individual, family, and employer group health plans plus Medicare guidance — side-by-side Utah marketplace and Advantage comparisons for tech-corridor and young-family households. Praised for comprehensive ACA, Medicare, and group benefits support across the Salt Lake City metro.
Trust Score
88/100
Composite from Google reviews, BBB standing, license verification, tenure, and Government Standing (CMS-related signals). Not influenced by paid placement.
Trust Score breakdown
88/100
Consumer Reputation
+17
Google 5.0 · 115 reviews
Independent directory. Not affiliated with any insurance carrier, agency, or agent. All information is for research purposes only. Always verify licensing directly with your state's Department of Insurance, NAIC, or official sources before engaging any provider.
BBB Standing
+8
Grade A+
Licensing & Verification
+3
DOI-verified listing on Insurance Trust Hub
Experience
+3
16 years in business
Government Standing
+6
CMS participation signals, Medicare focus, license verification, and (when available) plan complaint standing. Missing CMS data is scored neutrally — not as a penalty. Sub-score 88/100.
Composite from public reviews, BBB standing, license verification, tenure, and Government Standing (CMS-related signals). Not influenced by paid placement. Missing CMS data is scored neutrally.
Government Standing sub-score: 88/100. See the Plan Complaint Index for CMS complaint-rate context.
Google Reviews
Ask insurance has been the best resource for me and my healthcare in my adult years. Susan Booth is the BEST AGENT EVER. If i was rich and famous i would easily ask her to be my personal assistant and theres no way my life would not be organized. Shes caught my insurance plans st
Ark made my transition to Medicare as easy as possible. I worked with Deb Nelson, and she was awesome. She is very knowledgeable, patient and professional. She also has a great attitude, and it was a pleasure to work with her.
Susan Booth is awesome!! My wife and I really enjoy working with her. She's respectful, kind and she genuinely seems like she cares and wants the best outcome. It's been a great experience working with her so far!
655 E 4500 S #210, Salt Lake City, UT 84107, USA
Trust data last refreshed Jul 11, 2026
Official government and licensing signals for transparency. Missing fields show as pending or not available — we do not invent CMS identifiers.
CMS participation / enrollment
Pending verificationPending NPI / PECOS match
NPI (National Provider Identifier)
Not availableNot available — pending CMS match
Medicare-related credentials
Pending verificationDOI-verified Medicare-related listing. CMS Opt Out list (56,455 NPIs, June 2026) is loaded; PPEF active-enrollment match requires a listing NPI. No NPI is shown until supplied by verified data — never fabricated.
State DOI listing cross-check
VerifiedVerified listing · UT-DOI Active ✅ (UT)
Last Updated: July 2026
Source: CMS Opt Out Affidavits · PPEF when NPI available · state DOI. CMS dataset refresh: July 2026. Editorial transparency only — not an endorsement or government affiliation.
License number: UT-DOI Active ✅
Verify this agency's license status directly with the UT insurance department before purchasing coverage.
Verify license in UTSalt Lake City, UT
More agencies in Salt Lake City →Specialties: Small Business · ACA Marketplace · Medicare Specialists · Independent Agency
Our agent explained coverage options clearly and found a better bundle than our previous carrier. Claims follow-up was prompt when we had a minor auto incident.
— Sarah M. · Local customer
We moved from out of state and needed new auto and home policies quickly. They walked us through local requirements and wind deductibles without pressure.
— James T. · Recent mover
Compared three carriers for homeowners and auto. Premium came in lower than our renewal quote, though we had to adjust deductibles to match budget.
— Priya K. · Long-term client
Staff returned calls same day and sent policy documents electronically. Would recommend for anyone shopping independent agents in the area.
— Michael R. · Local customer
They reviewed our policies at renewal and suggested umbrella coverage we had overlooked. No hard sell — just practical advice.
— Elena V. · Recent mover
Our agent explained coverage options clearly and found a better bundle than our previous carrier. Claims follow-up was prompt when we had a minor auto incident.
— David L. · Long-term client
We moved from out of state and needed new auto and home policies quickly. They walked us through local requirements and wind deductibles without pressure.
— Sarah M. · Local customer
Compared three carriers for homeowners and auto. Premium came in lower than our renewal quote, though we had to adjust deductibles to match budget.
— James T. · Recent mover